Any business owner can attest to the fact that there are times when you need to find some help. This can be particularly true in the field of chiropractic because most chiropractic offices are run by chiropractors-most of whom have no business training or experience.
Let’s face it, chiropractic college does not prepare its graduates for owning a business. This is not a negative statement against chiropractic schools, because the job of a chiropractic school is to prepare its graduates to be doctors of chiropractic, not necessarily business owners. It just so happens that most chiropractors work in private practice and therefore, if they own the clinic, they must also wear the hat of business owner. This is the reason we find so many chiropractors hiring chiropractic coaching such as business consultants, or practice mentors-not because they are struggling with their hat as the doctor, but because they are struggling with their hat as business owner. If you give this some thought, nearly every pro athlete has their own coach to help maximize their talent, so chiropractic coaching can be viewed in the same perspective: to maximize your talent.
So, how do you find the right help that will fit your needs? Well, although there may not be a perfect way to find the right chiropractic coaching help, there certainly ARE very specific actions you can take to find the right consultant for you.
First, it is helpful to realize that almost every chiropractic consultant out there has successful clients. This is due, in part, because, there are some chiropractors that will be relatively success no matter what chiropractic coaching consultant they use. This same doctor who you might consider “successful” may also do a heck of a lot better if he had the help of a different chiropractic coaching consultant. So, the fact that a consultant tells you about a client that they have who has a big practice may not mean that you’ll also do well with their program. You’d also want to find out how that client was doing prior to joining the chiropractic coaching program. Nonetheless, realize that a few big hitters mean little. What you’d want to see is a general trend of success from a majority of clients.